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E-commerce Platform · Concept build
A reference build tackling the hardest part of B2B commerce: thousands of SKUs, account-specific contract pricing, and a category structure that has to serve search demand as well as it serves the internal product hierarchy.
Legacy trade storefronts accumulate a decade of category structure, run slowly, and are hostile on mobile — while a large share of revenue depends on organic rankings that any replatform can destroy. The technical problem and the search problem cannot be solved separately.
Approach
A full URL inventory and redirect map is produced before design begins, and indexation is monitored daily through cutover — the sequence that decides whether a replatform keeps its traffic.
Search intent data, rather than the internal product hierarchy, determines how the catalogue is organised.
Account-specific pricing resolves server-side per session, so a logged-in customer sees their own prices immediately with no loading flicker.
Category and product templates are built against explicit Core Web Vitals budgets, checked in CI rather than audited once.
Solution
Highlights
Tell us where you are now and what you need it to do. We'll come back with a practical plan.
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